Smart Software Manager and Accounts
When you purchase one or more licenses, you manage them in the Smart Software Manager: https://software.cisco.com/#module/SmartLicensing. The Smart Software Manager lets you create a primary account for your organization. If you do not yet have an account, click the link to set up a new account. The Smart Software Manager lets you create a primary account for your organization. For instructions, see Create a Cisco Account.
By default, your licenses are assigned to the Default Virtual Account under your primary account. As the account administrator, you can create additional virtual accounts; for example, for regions, departments, or subsidiaries. Multiple virtual accounts help you manage large numbers of licenses and devices.
You manage licenses by virtual account. Only that virtual account’s devices can use the licenses assigned to the account. If you need additional licenses, you can transfer an unused license from another virtual account. You can also transfer devices between virtual accounts.